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Job Description:


About Company:

Symphony Marketing Solutions (SMS CoE) is now a GENPACT company. Genpact SMS CoE is the gold standard for creation of both market and customer insights.

Genpact SMS CoE focuses on key services across industries. The key service lines are Content and Data Operations, Business Insights / Reporting services, Advanced Analytics, Market Structure, Technology solutions and Transformational Outsourcing. SMS CoE brings industry experience and decision support expertise to the Consumer Goods, Pharmaceuticals, Financial services, Telecom and Information services industries. SMS CoE also serves the retail and travel, leisure& hospitality segments.

We are a Market Research & Analytics Company providing comprehensive Advanced Analytics, Market Structure, Marketing/Media Mix, Forecasting, Customer Analytics, Direct Marketing, Data & Technology services, and Transformational Outsourcing services. This is made possible by our globally sourced data management and analytical services, deep Sales and Marketing expertise, and a services organization that executes with uncompromising attention to quality and security.
Employing over 1,300+ data, analytics and market research sales/marketing experts worldwide, SMS CoE leverages a multi-shore delivery model to provide rapid, responsive and results-driven solutions to savvy marketers in key industries. Our industry experience and decision support expertise, combined with business, analytical and technological competencies, equip us to address the complete analytic needs of our clients – from the grittiest data cleansing tasks to shaping innovative business strategies and tactics that leverage the science of marketing.
Some of the Key clients of SMS CoE are Catalina, IRI, IFX, IMS, Bayer, Campbell's, Catalina, Kraft,
Johnson & Johnson, PepsiCo, Philip Morris, ConAgra, Master foods USA, Anheuser Busch,
Johnson & Johnson, 7-Eleven,Target etc
IRI (Information Resources Incorporation) is the largest client of

Genpact SMS CoE today with a dedicated GOC. Besides IRI, clients also include Bristol‐Myers‐ Squibb, ConAgra, IMS Health, Anheuser‐Busch and Catalina. The group within SMS CoE which serves these clients is called Offshore Marketing and Analytics Solutions (OMAS).

About IRI
IRI is the world's leading provider of consumer, shopper and retail market information, insights and decision solutions to 95% of the fortune Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer driven merchandising/retail execution and consumer and shopper relationship management.
IRI has tie-ups with thousands of retail outlets across US and Europe. IRI through the various barcode readers installed at all retail stores collects point of sale data or transactional data from all the retail stores and directs it to SMS CoE-Genpact. Analysts at SMS CoE-Genpact analyze this point of sale data and perform various modeling techniques on this date to arrive at viable decision enabling business and marketing solutions.





Aditional Information

Experience: Max. 3 years

Role:
• Statistician
• Consultant
• Other Roles

Job Category:

Job Location:

Key Skills: "Statistical Analyst" or "Statisticain" or "Statistical Modeler" or "Predicitve Modeler" or "Market Mix Modeler" or "Market Mix Modeling" or "Response Modeling" OR " Market Mix

Industry: ITES/ BPO/ KPO

Posted On: 2nd Sep 2010

Job Ref Code: SMS CoE Advanced Analytics 001

How to Apply:

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